C. Colelli, iGaming operator and crypto casino advisor
I've spent more than ten years on the operator side of online gambling: not in an agency and not at a software vendor, but inside the P&L. At Entain, BetWarrior, Lottoland and WINz.io I led acquisition, cashier routing and affiliate architecture. I founded iGaming Perform to give crypto casino founders and operators the kind of senior, accountable advice I wished I'd had when the numbers were mine.
Operator experience
From global, regulated groups to crypto-first brands, the work has always come back to the same levers: what a player costs to acquire, whether their deposit goes through, how long they stay, and how much of their deposit the business actually keeps.
- EntainOperating inside one of the world's largest regulated betting and gaming groups.
- BetWarriorGrowth in competitive, regulated Latin American markets.
- LottolandLottery betting and casino at international scale.
- WINz.ioCrypto-first casino operations, wallets and cashier.
What I work on
- Licensing, jurisdiction and corporate structure for new crypto casinos (Curaçao, Anjouan, Tobique)
- Crypto cashier architecture, PSP selection and fallback routing
- Affiliate and streamer deal design, attribution and fraud control
- Platform, aggregator and vendor due diligence
- P&L, GGR/NGR margin recovery and VIP retention
- AI for operators: launch modelling, wallet risk scoring and player signals
How I work
- Personally. Every engagement is handled by me. No junior teams, no agency retainers.
- Fixed scope, fixed fee. We agree the deliverable and the success criteria before work starts.
- Under NDA. Client names and numbers are never published without written consent.
- Limited capacity. I take a small number of engagements per quarter so each one gets senior attention.
Responsible gambling
Safer gambling rules come before any commercial signal, in advisory work and in every AI module we deploy. Payouts, bans and limits stay operator-approved.